Madi Reyes is a Filipina-American graphic
designer based in San Francisco, California
specializing in illustration and branding. #eye#eye



OUTCAST (2023)

Outcast is a fictional, alternative-themed sunscreen for the modern goth. Inspired by the Gothic arts movement and the intersection of tradition and modernity, the product aims to encapsulate the rebellious spirit of its target audience while maintaining a cosmetic elegance.

︎︎︎ FULL CASE STUDY
︎ BRANDING, PACKAGING, MOTION




I had the opportunity to design an original character for the American Civil Liberties Union (ACLU)’s 2024 presidential election merchandise campaign. Based the style of vintage/retro cartoon characters, this ballot box encourages viewers to get to the polls in a fun, playful way.

︎︎︎ FULL CASE STUDY
︎ ILLUSTRATION, MERCHANDISE



THE GRAPHICS CENTER (2022-PRESENT)

As the current manager at The Graphics Center, the student-run design firm at the University of San Francisco, I work in communication with students, their organizations, faculty, and staff to create marketing material that is displayed around campus and online.

︎︎︎ FULL CASE STUDY
︎ PRINT, DIGITAL, MERCH, BRANDING



SUNDAY BEST (2023)

Sunday Best is a fictional gourmet pancake brand that brings restaurant quality pancakes in a variety of unique flavors right to the home. Catering to the “thrifty twenty-somethings” on a budget, the brand aims to take the exclusivity out of brunch experiences with playful, classy-yet-approachable branding inspired by the unique shapes present in the pancake-making process.


︎︎︎ FULL CASE STUDY
︎ BRANDING, PACKAGING



© Madi Reyes
BASED IN SAN FRANCISCO, CA
UNCEDED RAMAYTUSH OHLONE TERRITORY

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