Madi Reyes is a Filipina-American graphic designer specializing in branding and illustration. #eye#eye



OUTCAST (2023)

Outcast is a fictional, alternative-themed sunscreen for the modern goth. Inspired by the Gothic arts movement and the intersection of tradition and modernity, the product aims to encapsulate the rebellious spirit of its target audience while maintaining a cosmetic elegance.

︎︎︎ FULL CASE STUDY
︎ BRANDING, PACKAGING, MOTION



DONAROO (2024)

Donaroo is the annual spring concert at the University of San Francisco, headlined by American rapper and singer Doechii in 2024. I designed the branding and promotional material for the 2024 show.

︎︎︎ FULL CASE STUDY
︎ BRANDING, PRINT, DIGITAL, MERCH



SUNDAY BEST (2023)

Sunday Best is a fictional gourmet pancake brand that brings restaurant quality pancakes in a variety of unique flavors right to the home. Catering to the “thrifty twenty-somethings” on a budget, the brand aims to take the exclusivity out of brunch experiences with playful, classy-yet-approachable branding inspired by the unique shapes present in the pancake-making process.


︎︎︎ FULL CASE STUDY
︎ BRANDING, PACKAGING




I had the opportunity to design an original character for the American Civil Liberties Union (ACLU)’s 2024 presidential election merchandise campaign. Based the style of vintage/retro cartoon characters, this ballot box encourages viewers to get to the polls in a fun, playful way.

︎︎︎ FULL CASE STUDY
︎ ILLUSTRATION, MERCHANDISE



© Madi Reyes
BASED IN SAN FRANCISCO, CA
UNCEDED RAMAYTUSH OHLONE TERRITORY

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