Orient Mart


YEAR2024

PROJECT CATEGORYBranding, Packaging, Print

Orient Mart is a fictional grocery store installation that examines both the negative and positive aspects of the Asian-American/Asian immigrant experience. Personal anecdotes featured on grocery store products make intangible feelings and subjects tangible to critique and celebrate the amalgamation of the Asian diasporic identity.

FEATURED IN: Dream State’s Works in Progress at the Asian Art Museum (2025)
Kearny Street Workshop’s 25th Annual APAture Festival: Return (2024)
Asterisk: USFCA’s Design & Fine Arts B.A. Thesis Exhibition at SOMArts (2024)

PHOTOS BY MINOOSH ZOMORODINIA AND JASON LEUNG






When I was growing up, the Asian supermarket was a comforting, nostalgic place with its familiar products and people, but also one that served as a reminder of how my community members have been made to feel out of place and othered. It took years for me to fully understand and be proud of my heritage, but acknowledging both the good and the bad was a key part in doing so. This project aims to use the supermarket and humorous parodies as vehicles to reclaim and raise awareness about derogatory stereotypes and histories.

Click below to explore Orient Mart’s current stock of products







DREAM STATE’S “WORKS IN PROGRESS” AT ASIAN ART MUSEUM
PHOTOS BY JASON LEUNG







SPECIAL THANKS TO:Andre Canta
Carrie Hott
Jenifer Wofford
Nanthawan Amornnopphakhun & Sai Jai Thai
© Madi Reyes 

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