Madi Reyes is a Filipina-American graphic
designer based in San Francisco, California
specializing in illustration and branding. #eye#eye
OUTCAST (2023)

Outcast is a fictional, alternative-themed sunscreen for the modern goth. Inspired by the Gothic arts movement and the intersection of tradition and modernity, the product aims to encapsulate the rebellious spirit of its target audience while maintaining a cosmetic elegance.

︎︎︎ FULL CASE STUDY
︎ BRANDING, PACKAGING, MOTION
CONCERT MERCH (2023–PRESENT)
This ongoing personal project series focuses on creating unique, eye-catching merchandise for musicians that I saw in concert in 2023. I aim to create unique identities for each poster that stays true to the artist’s image and my own personal design style.

︎︎︎ FULL CASE STUDY
︎ BRANDING, DIGITAL, PRINT
ACLU (2023-PRESENT)

I currently serve as the Graphic Design Intern for the American Civil Liberties Union (ACLU)’s national office in New York, NY. I’ve designed various social media and marketing materials that reach the organization’s ~2 million followers and uphold the organization’s iconic brand identity.

︎︎︎ FULL CASE STUDY
︎ DIGITAL, MERCH, MOTION
THE GRAPHICS CENTER (2022-PRESENT)

As the current manager at The Graphics Center, the student-run design firm at the University of San Francisco, I work in communication with students, their organizations, faculty, and staff to create marketing material that is displayed around campus and online.

︎︎︎ FULL CASE STUDY
︎ PRINT, DIGITAL, MERCH, BRANDING
© Madi Reyes
BASED IN SAN FRANCISCO, CA
UNCEDED RAMAYTUSH OHLONE TERRITORY
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