Madi Reyes is a Filipina-American graphic designer specializing in branding and illustration. ![#eye]()
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Currently at Penguin Random House (Potter Gift) and ACLU.
DONAROO (2024)
Donaroo is the annual spring concert at the University of San Francisco. I created the branding and promotional material for the 2024 show, headlined by Grammy-award-winning artist, Doechii.
︎︎︎ FULL CASE STUDY
︎ BRANDING, PRINT, DIGITAL, MERCH
OUTCAST (2023)
Outcast is a fictional, alternative-themed sunscreen for the modern goth. Inspired by the Gothic arts movement and the intersection of tradition and modernity, the product aims to encapsulate the rebellious spirit of its target audience while maintaining a cosmetic elegance.
︎︎︎ FULL CASE STUDY
︎ BRANDING, PACKAGING, MOTION
︎︎︎ FULL CASE STUDY
︎ BRANDING, PACKAGING, MOTION
ORIENT MART (2024)
Orient Mart is an installation that examines both the negative and positive aspects of the Asian-American/Asian immigrant experience. Personal anecdotes featured on grocery store products make intangible feelings and subjects tangible to critique and celebrate the amalgamation of the Asian diasporic identity.
Featured in Kearny Street Workshop’s 25th Annual APAture Exhibition and Asterisk: USFCA’s 2024 BA Thesis Exhibition.
Featured in Kearny Street Workshop’s 25th Annual APAture Exhibition and Asterisk: USFCA’s 2024 BA Thesis Exhibition.
︎︎︎ FULL CASE STUDY
︎ EXHIBITION, PACKAGING, PRINT
SUNDAY BEST (2023)
Sunday Best is a fictional gourmet pancake brand that brings restaurant quality pancakes in a variety of unique flavors right to the home. Catering to the “thrifty twenty-somethings” on a budget, the brand aims to take the exclusivity out of brunch experiences with playful, classy-yet-approachable branding inspired by the unique shapes present in the pancake-making process.
︎︎︎ FULL CASE STUDY
︎ BRANDING, PACKAGING